Shekhar Misra earned his PhD in marketing from Indiana University, USA. His research approach is multidisciplinary and grounded in marketing, organizational and economics theories. Having spent many years in the corporate world,Shekhar is interested in investigating managerially relevant problems using the most appropriate econometric methodologies to empirically analyze the data and derive generalizable insights. Shekhars research focuses on (1) upper echelons research in marketing, and (2) Corporate Social Responsibility (CSR) and allied topics such as green innovation. His research on these topics has appeared in several prestigious marketing and management journals such as Journal of the Academy of Marketing Science,International Journal of Research in Marketing and Journal of Product Innovation Management.

Broadly, my research is in two areas. The first area is Upper Echelons Research in Marketing . I am interested in understanding the influence of the top management team (TMT), corporate board, and investors on the firms marketing decisions, investments, and outcomes. The second area is Corporate Social Responsibility (CSR). I investigate the antecedents and consequences of firmss investments in CSR and allied topics such as ESG reporting, sustainability, and (un)ethical conduct. I have published research papers in both areas and have multiple ongoing research projects in these.

Market Research, Digital Marketing, Marketing Stragegy, Sustainability