Personal profile
Biography
Dr. Rahmin Bender-Salazar is an Entrepreneur, Social Psychologist, and Researcher focused on the application of design research and creativity on innovation, business, and policy that is socially and ecologically sensitive in a global context. He is an educator and researcher focused on behavioral change, sustainable futures, entrepreneurship, and socio-ecological systems. He is also the founder of Creativo Design, a design thinking consultancy, which works at the crossroads of management consulting, policymaking, social psychology, and design to engage in the co-creation of products and services on all levels for social impact.
Research Interests
His research agenda is driven by the conviction that the challenges of our time cannot be effectively addressed in isolation. Instead, he advocates for a holistic approach that acknowledges the interconnectedness of societal and ecological issues. Through a lens of systems and design thinking, his research focuses on behavioral change, innovation, and entrepreneurship, aiming to transcend the traditional boundaries between disciplines. Dr. Bender-Salazars goal is to foster a learning posture that integrates teaching, research, and practice, thereby enabling us to tackle wicked problems more effectively. By exploring how diverse groups navigate challenges and establish ventures, my work delves into areas such as sustainable innovation, systems change, circular economy, social justice, and codesigned community solutions, contributing to a more interconnected and equitable society on local, regional, and international scales.
Education/Academic qualification
PhD
External positions
Visiting Lecturer in Entrepreneurship and Systems Change, Montpellier Business School
1 Jan 2022 → 1 Nov 2024
Lecturer in International Creative Business, HU University of Applied Sciences Utrecht
1 Aug 2021 → 31 May 2022
Lecturer & Researcher in Circular Business, The Hague University of Applied Sciences
31 Jan 2020 → 30 Mar 2021
Senior Lecturer (Teaching Only Role), Wageningen University and Research
30 Sep 2017 → 30 Jun 2022
Keywords
- BF Psychology
- LB2300 Higher Education
- HN Social history and conditions. Social problems. Social reform
- H Social Sciences (General)
- GE Environmental Sciences
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being
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SDG 4 Quality Education
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SDG 6 Clean Water and Sanitation
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SDG 9 Industry, Innovation, and Infrastructure
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SDG 10 Reduced Inequalities
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SDG 12 Responsible Consumption and Production
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SDG 13 Climate Action
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SDG 17 Partnerships for the Goals
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Collaborations and top research areas from the last five years
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Design thinking as an effective method for problem-setting and needfinding for entrepreneurial teams addressing wicked problems
Bender-Salazar, R., Dec 2023, In: Journal of Innovation and Entrepreneurship. 12, 1, 24.Research output: Contribution to a Journal (Peer & Non Peer) › Article › peer-review
Open Access98 Citations (Scopus) -
Systems Thinking, Mapping and Change in Food and Agriculture
Dentoni, D., Cucchi, C., Roglic, M., Lubberink, R., Bender-Salazar, R. & Manyise, T., 2022, In: Bio-based and Applied Economics. 11, 4, p. 277-301 25 p.Research output: Contribution to a Journal (Peer & Non Peer) › Article › peer-review
Open Access15 Citations (Scopus) -
From Complexity to Clarity: Applying Systems Thinking and Mapping to the Co-creation of Learning Idns
Roth, C., Pitt, B. & Bender-Salazar, R., 2025, Interactive Storytelling - 17th International Conference on Interactive Digital Storytelling, ICIDS 2024, Proceedings. Murray, J. T. & Reyes, M. C. (eds.). Springer Science and Business Media Deutschland GmbH, p. 292-310 19 p. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); vol. 15467 LNCS).Research output: Chapter in Book or Conference Publication/Proceeding › Conference Publication › peer-review
2 Citations (Scopus) -
Social Innovation Pedagogies and Sustainable Models for Future Entrepreneurs, Intraprenuers, and Citizens
Roisin Lyons & Bender, R., 1 Oct 2023, Oxford Research Encyclopedia of Education. Oxford University PressResearch output: Chapter in Book or Conference Publication/Proceeding › Chapter › peer-review
Open Access -
Change maker or information provider?: Case Study on Surfer Against Sewage's SSRS app’s impact on UK ocean bathers
Bender-Salazar, R., Duane, S., Gaze, W. H., Jones, M. L., Bland, E., Leonard, A. F. & Taylor, T., 1 Sep 2025.Research output: Contribution to conference (Published) › Paper › peer-review
Activities
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Systems Mapping & Co-Design Lab (External organisation)
Bender-Salazar, R. (Chair), Dentoni, D. (Chair), Lubberink, R. (Chair), Roglic, M. (Chair), Cucchi, C. (Chair) & Manyise, T. (Chair)
2024Activity: Membership › Membership of network
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This study explores how smartphone apps influence users' decisions about entering UK bathing waters, focusing on the Safer Seas and Rivers Service (SSRS) app, which provides real-time water quality information. The research examines digital tools and information users rely on by analysing interview transcripts and app usage data. By using social marketing and the transtheoretical model to analyse the data, a clearer picture of the factors influencing behaviour can be considered for future app changes.
Duane, S. (Speaker), Bender-Salazar, R. (Other), Leonard, A. F. (Other), Jones, M. L. (Other), Gaze, W. H. (Other), Bland, E. (Other), Hall, K. (Other) & Taylor, T. (Speaker)
6 Nov 2025Activity: Talk or presentation (Unpublished) › Oral Presentation at a National/International Refereed Conference
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COST Action CA23117 - Connecting Critical Pedagogies, Inclusive Art Forms and Alternative Barometers for Urban Sustainability (CIRCUL¿ARTs)(External) (External organisation)
Bender-Salazar, R. (Member)
1 Jul 2024 → …Activity: Membership › Membership of committee
Prizes
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RIA Delegation Member, BA-RIA Knowledge Frontiers Symposium on 'The Future'
Bender, R. (Recipient), Jan 2023
Prize: Honorary award