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Patricia Mc Hugh

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Patricia Mc Hugh

DR

 https://orcid.org/0000-0003-1888-8426

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Personal profile

Biography

Patricia McHugh, PhD is Programme Director for the MSc Digital Marketing Programme and a Lecturer in Marketing (Above the Bar) at University of Galway.

Patricia is also an Honorary Assistant Professor with University College Dublin.

Her research interests and expertise lie in the areas of stakeholder engagement, value creation, networking, behaviour change, reflexivity and impact.

Patricia has published her work in scientific journals such as the European Journal of Marketing, Marketing Theory, Journal of Marketing Management, Marine Policy, Environmental Education Research, Journal of Macromarketing, Journal of Social Marketing and Social Marketing Quarterly.

Patricia is a Co-Principal Investigator on a MASTS (Monitoring the Attitudes of Society Towards our Seas), a project funded by the Marine Institute entitled . Patricia was CO-PI on Horizon 2020 Project SOPHIE (Seas and Oceans for Public Health in Europe).

In 2020, Patricia was Awarded the Deans Individual Award for inclusive Teaching in the College of Business, Public Policy and Law. In 2018, Patricia won Best Research Paper Award at the European Social Marketing Conference and again, in 2019, was awarded Highly Commended Paper at the World Social Marketing Conference, Edinburgh, UK.

Patricia delivers behavioural change training workshops to national and international environmental, marine and health organisations. Patricia also trained a team from Social Marketing @ Griffith how to tackle change at a systems level.

In 2018, Patricia was nominated by the Marine Institute of Ireland as an expert to represent Ireland on the United Nations World Ocean Assessment-II (WOA-II) Panel.

Patricia is an Editorial Advisory Board Member for the Journal of Social Marketing. In 2019, she won Outstanding Reviewer for the Journal of Social Marketing in the 2019 Emerald Literati Awards.

Research Interests

Marketing, Behaviour Change, Stakeholder Engagement, Value Creation, Networks, Reflexivity, Impact, Evaluation

Teaching Interests

Patricia's teaching interests include Marketing Research, Inbound Marketing and Content Creation, Branding and Stakeholder Engagement.

Education/Academic qualification

BComm, MBS, MMII, PhD.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  1. SDG 3 - Good Health and Well-being
    SDG 3 Good Health and Well-being
  2. SDG 4 - Quality Education
    SDG 4 Quality Education
  3. SDG 6 - Clean Water and Sanitation
    SDG 6 Clean Water and Sanitation
  4. SDG 10 - Reduced Inequalities
    SDG 10 Reduced Inequalities
  5. SDG 12 - Responsible Consumption and Production
    SDG 12 Responsible Consumption and Production
  6. SDG 13 - Climate Action
    SDG 13 Climate Action
  7. SDG 14 - Life Below Water
    SDG 14 Life Below Water
  8. SDG 15 - Life on Land
    SDG 15 Life on Land
  9. SDG 16 - Peace, Justice and Strong Institutions
    SDG 16 Peace, Justice and Strong Institutions
  10. SDG 17 - Partnerships for the Goals
    SDG 17 Partnerships for the Goals

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View all 149 research outputs
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View all 13 prizes
View all 12 courses