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Michal Folwarczny

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Michal Folwarczny

DR

 https://orcid.org/0000-0002-1686-4933

Accepting PhD Students

PhD projects

Consumer food preferences Sustainable food marketing Status signaling in consumption markets Conspicuous consumption Open Science Practices replication projects Experimental Research

Personal profile

Biography

Dr. Michal Folwarczny is a Lecturer Above the Bar in Marketing at University of Galway. He obtained his Ph.D. from Reykjavik University in 2022, where he worked as a postdoctoral research fellow until mid-2023, before joining the J.E. Cairnes School of Business and Economics. During his doctoral studies, Michal secured approximately €100,000 for his research on the evolutionary bases of sustainable and non-sustainable food consumption. In 2023, he received the Malewski Prize from the President of the Polish Academy of Sciences for outstanding scientific achievements. This prestigious award is given to researchers under 35 years of age who excel in multidisciplinary research. It underscores Michal’s interest in integrating social, evolutionary and consumer psychology to predict consumer food preferences, particularly in the realms of health and sustainability.

Michal’s research methods primarily focus on experimental research. However, he also employs other methodologies, such as psychometric scale development and web scraping, to gain insights into consumer behaviour. His research has been featured in media outlets including the LA Times, The Independent and the Daily Mail.

Research Interests

Consumer food preferences, Sustainable food marketing, Status signalling in consumption markets, Conspicuous consumption, Open Science Practices and replication projects, Experimental Research.

Teaching Interests

Marketing Analytics, Digital Marketing Metrics and Analytics, Marketing Performance and Productivity, Introduction to Business. Michal also taught An Introduction to Social Psychology during the 2015/2016 academic year at SWPS University of Social Sciences and Humanities in Poland. He has given numerous guest lectures at Reykjavik University and Aarhus University, and co-supervised two M.A. students at Reykjavik University in the 2019/2020 academic year.

Education/Academic qualification

PhD

External positions

Lecturer Above the Bar in Marketing, University of Galway

1 Jul 2023 → …

Accepting PhD Students

  • Accepting PhD Students

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  1. SDG 1 - No Poverty
    SDG 1 No Poverty
  2. SDG 2 - Zero Hunger
    SDG 2 Zero Hunger
  3. SDG 3 - Good Health and Well-being
    SDG 3 Good Health and Well-being
  4. SDG 4 - Quality Education
    SDG 4 Quality Education
  5. SDG 8 - Decent Work and Economic Growth
    SDG 8 Decent Work and Economic Growth
  6. SDG 10 - Reduced Inequalities
    SDG 10 Reduced Inequalities
  7. SDG 12 - Responsible Consumption and Production
    SDG 12 Responsible Consumption and Production
  8. SDG 13 - Climate Action
    SDG 13 Climate Action
  9. SDG 14 - Life Below Water
    SDG 14 Life Below Water
  10. SDG 17 - Partnerships for the Goals
    SDG 17 Partnerships for the Goals

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Collaborations and top research areas from the last five years

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  • Life satisfaction around the world: Measurement invariance of the Satisfaction With Life Scale (SWLS) across 65 nations, 40 languages, gender identities, and age groups

    Swami, V., Stieger, S., Voracek, M., Aavik, T., Ranjbar, H. A., Adebayo, S. O., Afhami, R., Ahmed, O., Aimé, A., Akel, M., Halbusi, H. A., Alexias, G., Ali, K. F., Alp-Dal, N., Alsalhani, A. B., Álvarez-Solas, S., Amaral, A. C. S., Andrianto, S., Aspden, T. & Argyrides, M. & 233 others, Aruta, J. J. B. R., Atkin, S., Ayandele, O., Baceviciene, M., Bahbouh, R., Ballesio, A., Barron, D., Bellard, A., Bender, S. S., Beydaǧ, K. D., Birovljević, G., Blackburn, M. È., Borja-Alvarez, T., Borowiec, J., Bozogáňová, M., Bratland-Sanda, S., Browning, M. H. E. M., Brytek-Matera, A., Burakova, M., Çakır-Koçak, Y., Camacho, P., Camilleri, V. E., Cazzato, V., Cerea, S., Chaiwutikornwanich, A., Chaleeraktrakoon, T., Chambers, T., Chen, Q. W., Chen, X., Chien, C. L., Chobthamkit, P., Choompunuch, B., Compte, E. J., Corrigan, J., Cosmas, G., Cowden, R. G., Czepczor-Bernat, K., Czub, M., da Silva, W. R., Dadfar, M., Dalley, S. E., Dany, L., Datu, J. A. D., de Carvalho, P. H. B., de Holanda Coelho, G. L., De Jesus, A. O. S., Debbabi, S. H., Dhakal, S., Di Bernardo, F., Dimitrova, D. D., Dion, J., Dixson, B., Donofrio, S. M., Drysch, M., Du, H., Dzhambov, A. M., El-Jor, C., Enea, V., Eskin, M., Farbod, F., Farrugia, L., Fian, L., Fisher, M. L., Folwarczny, M., Frederick, D. A., Fuller-Tyszkiewicz, M., Furnham, A., García, A. A., Geller, S., Ghisi, M., Ghorbani, A., Martinez, M. A. G., Gradidge, S., Graf, S., Grano, C., Gyene, G., Hallit, S., Hamdan, M., Handelzalts, J. E., Hanel, P. H. P., Hawks, S. R., Hekmati, I., Helmy, M., Hill, T., Hina, F., Holenweger, G., Hřebíčková, M., Ijabadeniyi, O. A., Imam, A., İnce, B., Irrazabal, N., Jankauskiene, R., Jiang, D. Y., Jiménez-Borja, M., Jiménez-Borja, V., Johnson, E. M., Jovanović, V., Jović, M., Jović, M., Junqueira, A. C. P., Kahle, L. M., Kantanista, A., Karakiraz, A., Karkin, A. N., Kasten, E., Khatib, S., Khieowan, N., Kimong, P. J., Kiropoulos, L., Knittel, J., Kohli, N., Koprivnik, M., Kospakov, A., Król-Zielińska, M., Krug, I., Kuan, G., Kueh, Y. C., Kujan, O., Kukić, M., Kumar, S., Kumar, V., Lamba, N., Lauri, M. A., Laus, M. F., LeBlanc, L. A., Lee, H. J., Lipowska, M., Lipowski, M., Lombardo, C., Lukács, A., Maïano, C., Malik, S., Manjary, M., Baldó, L. M., Martinez-Banfi, M., Massar, K., Matera, C., McAnirlin, O., Mebarak, M. R., Mechri, A., Meireles, J. F. F., Mesko, N., Mills, J., Miyairi, M., Modi, R., Modrzejewska, A., Modrzejewska, J., Mulgrew, K. E., Myers, T. A., Namatame, H., Nassani, M. Z., Nerini, A., Neto, F., Neto, J., Neves, A. N., Ng, S. K., Nithiya, D., Jiaqing, O., Obeid, S., Oda-Montecinos, C., Olapegba, P. O., Olonisakin, T. T., Omar, S. S., Örlygsdóttir, B., Özsoy, E., Otterbring, T., Pahl, S., Panasiti, M. S., Park, Y., Patwary, M. M., Pethö, T., Petrova, N., Pietschnig, J., Pourmahmoud, S., Prabhu, V. G., Poštuvan, V., Prokop, P., Ramseyer Winter, V. L., Razmus, M., Ru, T., Rupar, M., Sahlan, R. N., Hassan, M. S., Šalov, A., Sapkota, S., Sarfo, J. O., Sawamiya, Y., Schaefer, K., Schulte-Mecklenbeck, M., Seekis, V., Selvi, K., Sharifi, M., Shrivastava, A., Siddique, R. F., Sigurdsson, V., Silkane, V., Šimunić, A., Singh, G., Slezáčková, A., Sundgot-Borgen, C., Hoor, G. T., Tevichapong, P., Tipandjan, A., Todd, J., Togas, C., Tonini, F., Tovar-Castro, J. C., Trangsrud, L. K. J., Tripathi, P., Tudorel, O., Tylka, T. L., Uyzbayeva, A., Vally, Z., Vanags, E., Vega, L. D., Vicente-Arruebarrena, A., Vidal-Mollón, J., Vilar, R., Villegas, H., Vintilă, M., Wallner, C., White, M. P., Whitebridge, S., Windhager, S., Wong, K. Y., Yau, E. K., Yamamiya, Y., Yeung, V. W. L., Zanetti, M. C., Zawisza, M., Zeeni, N., Zvaríková, M. & Tran, U. S., Jan 2025, In: PLoS ONE. 20, 1 January, e0313107.

    Research output: Contribution to a Journal (Peer & Non Peer) › Article › peer-review

    Open Access
    23 Citations (Scopus)

  • Putting an artificial intelligence-generated label on it comes naturally

    Sigurdsson, V., Larsen, N. M., Folwarczny, M., Dubois, M. & Fagerstrøm, A., Feb 2025, In: Psychology & Marketing. 42, 2, p. 579-599 21 p.

    Research output: Contribution to a Journal (Peer & Non Peer) › Article › peer-review

    Open Access
    7 Citations (Scopus)

  • Big business returns on B Corp? Growing with green & lean as any label is a good label

    Sigurdsson, V., Larsen, N. M., Folwarczny, M., Sigurdardottir, F. T., Menon, R. G. V. & Fagerstrøm, A., Jan 2024, In: Journal of Business Research. 170, 114350.

    Research output: Contribution to a Journal (Peer & Non Peer) › Article › peer-review

    Open Access
    8 Citations (Scopus)

  • Conspicuous consumption and conscientious conservation: Testing for a status-prosociality link through need for uniqueness and variety seeking

    Folwarczny, M., Gasiorowska, A., Sigurdsson, V. & Otterbring, T., Sep 2024, In: Cleaner and Responsible Consumption. 14, 100219.

    Research output: Contribution to a Journal (Peer & Non Peer) › Article › peer-review

    Open Access
    6 Citations (Scopus)

  • Consumer susceptibility to front-of-package (FOP) food labeling: Scale development and validation

    Folwarczny, M., Sigurdsson, V., Menon, R. G. V. & Otterbring, T., 1 Jan 2024, In: Appetite. 192, 107097.

    Research output: Contribution to a Journal (Peer & Non Peer) › Article › peer-review

    Open Access
    8 Citations (Scopus)
View all 43 research outputs
View all 24 activities