Dr. Michal Folwarczny is a Lecturer Above the Bar in Marketing at University of Galway. He obtained his Ph.D. from Reykjavik University in 2022, where he worked as a postdoctoral research fellow until mid-2023, before joining the J.E. Cairnes School of Business amp; Economics.During his doctoral studies, Michal secured approximately 100,000 EURfor his research on the evolutionary bases of sustainable and non-sustainable food consumption. In 2023, he received the Malewski Prize from the President of the Polish Academy of Sciences for outstanding scientific achievements. This prestigious award is given to researchers under 35 years of age who excel in multidisciplinary research. It underscores Michals interest in integrating social, evolutionary, and consumer psychology to predict consumer food preferences, particularly in the realms of health and sustainability. Michals research methods primarily focus on experimental research. However, he also employs other methodologies, such as psychometric scale development and web scraping, to gain insights into consumer behavior. His research has been featured in media outlets including the LA Times, The Independent, and the Daily Mail.

Consumer food preferencesSustainable food marketingStatus signaling in consumption marketsConspicuous consumptionOpen Science Practices amp; replication projectsExperimental Research

Marketing AnalyticsDigital Marketing Metrics amp; AnalyticsMarketing Performance amp; ProductivityIntroduction to BusinessMichal also taught An Introduction to Social Psychology during the 20152016 academic year at SWPS University of Social Sciences and Humanities in Poland. He has given numerous guest lectures at Reykjavik University and Aarhus University, and co-supervised two M.A. students at Reykjavik University in the 20192020 academic year.