Lilia Wasserka-Zhurakhovska

I hold a doctorate in economics from the University of Cologne, following my studies at the University of Bonn and a scholarship-supported research tenure at the International Max Planck Research School. In 2012, I conducted research at the University of California, San Diego, before two formative years as a research assistant at the University of Erlangen-Nuremberg. I then served as a junior professor at the Mercator School of Management, University of Duisburg-Essen, and currently, I am a Lecturer above the Bar at the J.E. Cairnes School of Business amp; Economics.My research focuses on behavioral economics and management, investigating how non-monetary factors like fairness, inequality aversion, and cooperation influence decision-making. My studies incorporate field, lab, and online experiments, addressing ethical decision-making, inclusivity, and sustainable practices aligned with various UN SDGs, including gender representation in leadership (SDGs 5 amp; 16) and responsible consumption (SDG 12).I am also an experienced teacher across undergraduate to doctoral levels, covering topics like econometrics, behavioral economics, and strategic management. My international and interdisciplinary collaborations span the U.S. and Europe, enabling me to bridge academic insights with practical impact in both industry and academia.

I am a behavioral economics and management researcher focused on ethical decision-making, sustainability, and inclusivity, closely aligned with various UN Sustainable Development Goals (SDGs). My work explores how social norms, gender, and fairness shape decision-making, covering topics like gender in leadership (SDGs 5, 16), impartial decision-making (SDG 16), and behavioral drivers in sustainable practices (SDGs 4, 8, 12, 17). Through field, lab, and online experiments, I examine behaviors beyond income maximization, relevant to responsible management and social well-being.I have a strong background in interdisciplinary and international collaboration, working with economists and legal scholars from countries such as Germany, Denmark, and the USA. This network enriches my researchs impact, bridging academia and industry.