Research output per year
Research output per year
Personal profile
Biography
Dr. Faizan Ali is an Established Professor of Marketing at the J.E. Cairnes School of Business & Economics, University of Galway. His research and teaching lie at the intersection of marketing, consumer behavior, hospitality, and tourism, with a particular focus on the role of emerging technologies such as artificial intelligence, service robots, and generative AI. He has published over 130 peer-reviewed journal articles, authored books and book chapters, and received international recognition as a Highly Cited Researcher (2022, 2023). His work has been featured in leading journals across marketing, management, and hospitality, and he currently serves on the editorial boards of several top-tier journals.
Research Interests
- Consumer behavior in hospitality and tourism
- Artificial intelligence, generative AI, and service robots in marketing and service contexts
- Technology adoption, trust, and transparency in consumer decision-making
- Sustainability, digital transformation, and customer engagement in hospitality and tourism
- Human–technology interaction, including digital detox, gamification, and virtual influencers
Teaching Interests
- Consumer Behavior
- Media and Marketing Communications
- Digital Marketing and AI Applications in Business
- Strategic Management in Hospitality and Tourism
- Research Methods in Marketing and Hospitality
Research Projects
- Generative AI in Hospitality and Tourism: Exploring drivers, benefits, and challenges of generative AI adoption in service contexts.
- AI Attributes and Consumer Engagement: Investigating how fairness, transparency, and explainability influence consumer trust and behavioral outcomes.
- Sustainable Hospitality Practices: Examining how green initiatives shape customer perceptions, engagement, and loyalty.
- Human–Robot Collaboration: Studying psychosocial and performance dynamics of human–robot collaboration in service industries.
Research Projects
- Generative AI in Hospitality and Tourism: Exploring drivers, benefits, and challenges of generative AI adoption in service contexts.
- AI Attributes and Consumer Engagement: Investigating how fairness, transparency, and explainability influence consumer trust and behavioral outcomes.
- Sustainable Hospitality Practices: Examining how green initiatives shape customer perceptions, engagement, and loyalty.
- Human–Robot Collaboration: Studying psychosocial and performance dynamics of human–robot collaboration in service industries.
Related documents
Education/Academic qualification
B.B.A., M.Sc., PhD
Accepting PhD Students
- Accepting PhD Students
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
-
SDG 3 Good Health and Well-being -
SDG 4 Quality Education -
SDG 7 Affordable and Clean Energy -
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 10 Reduced Inequalities -
SDG 11 Sustainable Cities and Communities -
SDG 12 Responsible Consumption and Production -
SDG 14 Life Below Water -
SDG 15 Life on Land -
SDG 16 Peace, Justice and Strong Institutions -
SDG 17 Partnerships for the Goals
Fingerprint
Dive into the research topics where Faizan Ali is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
-
An assessment of the use of partial least squares structural equation modeling (PLS-SEM) in hospitality research
Ali, F., Rasoolimanesh, S. M., Sarstedt, M., Ringle, C. M. & Ryu, K., 2018, In: International Journal Of Contemporary Hospitality Management.Research output: Contribution to a Journal (Peer & Non Peer) › Article › peer-review
1393 Citations (Scopus) -
Antecedents and consequences of travelers' trust towards personalized travel recommendations offered by ChatGPT
Ali, F., Yasar, B., Ali, L. & Dogan, S., Sept 2023, In: International Journal of Hospitality Management.Research output: Contribution to a Journal (Peer & Non Peer) › Article › peer-review
173 Citations (Scopus) -
Risk, Trust, and the Roles of Human Versus Virtual Influencers
Ameen, N., Cheah, J. H., Ali, F., El-Manstrly, D. & Kulyciute, R., Jul 2024, In: Journal of Travel Research. 63, 6, p. 1370-1394 25 p.Research output: Contribution to a Journal (Peer & Non Peer) › Article › peer-review
Open Access121 Citations (Scopus) -
Beyond the hype: Evaluating the impact of generative AI on brand authenticity, image, and consumer behavior in the restaurant industry
Ali, L., Ali, F., Abdalla, M. J. & Alotaibi, S., Oct 2025, In: International Journal of Hospitality Management. 131, 104318.Research output: Contribution to a Journal (Peer & Non Peer) › Article › peer-review
34 Citations (Scopus) -
The Intersection of Technology, Accessible Tourism and Tourists With Intellectual Disabilities: Proposing a Novel Conceptual Framework
Ali, F., Cain, L., Legendre, T. S. & Wu, L., May 2023, In: Journal of Hospitality and Tourism Research. 47, 4, p. NP76-NP90Research output: Contribution to a Journal (Peer & Non Peer) › Article › peer-review
50 Citations (Scopus)