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Faizan Ali

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Faizan Ali

DR

 https://orcid.org/0000-0003-4528-3764

Accepting PhD Students

PhD projects

Consumer Acceptance and Adoption of Generative AI in Service Industries<br/>Leveraging Technology to Enhance Equality and Equity for Vulnerable Consumers

Personal profile

Biography

Dr. Faizan Ali is an Established Professor of Marketing at the J.E. Cairnes School of Business & Economics, University of Galway. His research and teaching lie at the intersection of marketing, consumer behavior, hospitality, and tourism, with a particular focus on the role of emerging technologies such as artificial intelligence, service robots, and generative AI. He has published over 130 peer-reviewed journal articles, authored books and book chapters, and received international recognition as a Highly Cited Researcher (2022, 2023). His work has been featured in leading journals across marketing, management, and hospitality, and he currently serves on the editorial boards of several top-tier journals.

Research Interests

  • Consumer behavior in hospitality and tourism
  • Artificial intelligence, generative AI, and service robots in marketing and service contexts
  • Technology adoption, trust, and transparency in consumer decision-making
  • Sustainability, digital transformation, and customer engagement in hospitality and tourism
  • Human–technology interaction, including digital detox, gamification, and virtual influencers

Teaching Interests

  • Consumer Behavior
  • Media and Marketing Communications
  • Digital Marketing and AI Applications in Business
  • Strategic Management in Hospitality and Tourism
  • Research Methods in Marketing and Hospitality

Research Projects

  • Generative AI in Hospitality and Tourism: Exploring drivers, benefits, and challenges of generative AI adoption in service contexts.
  • AI Attributes and Consumer Engagement: Investigating how fairness, transparency, and explainability influence consumer trust and behavioral outcomes.
  • Sustainable Hospitality Practices: Examining how green initiatives shape customer perceptions, engagement, and loyalty.
  • Human–Robot Collaboration: Studying psychosocial and performance dynamics of human–robot collaboration in service industries.

Research Projects

  • Generative AI in Hospitality and Tourism: Exploring drivers, benefits, and challenges of generative AI adoption in service contexts.
  • AI Attributes and Consumer Engagement: Investigating how fairness, transparency, and explainability influence consumer trust and behavioral outcomes.
  • Sustainable Hospitality Practices: Examining how green initiatives shape customer perceptions, engagement, and loyalty.
  • Human–Robot Collaboration: Studying psychosocial and performance dynamics of human–robot collaboration in service industries.

Related documents

Education/Academic qualification

B.B.A., M.Sc., PhD

Accepting PhD Students

  • Accepting PhD Students

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  1. SDG 3 - Good Health and Well-being
    SDG 3 Good Health and Well-being
  2. SDG 4 - Quality Education
    SDG 4 Quality Education
  3. SDG 8 - Decent Work and Economic Growth
    SDG 8 Decent Work and Economic Growth
  4. SDG 9 - Industry, Innovation, and Infrastructure
    SDG 9 Industry, Innovation, and Infrastructure
  5. SDG 10 - Reduced Inequalities
    SDG 10 Reduced Inequalities
  6. SDG 11 - Sustainable Cities and Communities
    SDG 11 Sustainable Cities and Communities
  7. SDG 12 - Responsible Consumption and Production
    SDG 12 Responsible Consumption and Production
  8. SDG 14 - Life Below Water
    SDG 14 Life Below Water
  9. SDG 15 - Life on Land
    SDG 15 Life on Land
  10. SDG 16 - Peace, Justice and Strong Institutions
    SDG 16 Peace, Justice and Strong Institutions
  11. SDG 17 - Partnerships for the Goals
    SDG 17 Partnerships for the Goals

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