Personal profile
Biography
Diane M. Martin is an Established Professor of Marketing at the University of Galway. She has published in numerous top journals and is the co-author of the book Sustainable Marketing. Her award-winning research employs ethnographic methods in relationships between consumers, communities and culture. Her research interests are situated at the confluence of stakeholders influence on business and business influence on stakeholders where she hopes to make an impact toward a more sustainable future. Professor Martin is an American Leadership Forum Senior Fellow.
Education/Academic qualification
PhD
External positions
Associate Professor, Aalto University
1 Jun 2012 → …
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
-
SDG 2 Zero Hunger -
SDG 4 Quality Education -
SDG 5 Gender Equality -
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 10 Reduced Inequalities -
SDG 12 Responsible Consumption and Production -
SDG 13 Climate Action -
SDG 15 Life on Land -
SDG 16 Peace, Justice and Strong Institutions -
SDG 17 Partnerships for the Goals
Fingerprint
- 1 Similar Profiles
Collaborations and top research areas from the last five years
-
Older Adults’ Digital Competency, Digital Risk Perceptions & Frequency of Everyday Digital Engagement
Aleti, T., Figueiredo, B., Reid, M., Martin, D., Sheahan, J. & Hjorth, L., 2025, (Accepted/In press) In: Information Technology & People.Research output: Contribution to a Journal (Peer & Non Peer) › Article › peer-review
-
Playing with persona: Highlighting older adults’ lived experience with the digital media
Hjorth, L., Sheahan, J., Figueiredo, B., Martin, D., Reid, M., Aleti, T. & Buschgens, M., Feb 2025, In: Convergence. 31, 1, p. 368-384 17 p.Research output: Contribution to a Journal (Peer & Non Peer) › Article › peer-review
Open Access3 Citations (Scopus) -
Digital Inclusion in Later Life: Older Adults’ Socialisation Processes in Learning and Using Technology
Aleti, T., Figueiredo, B., Martin, D. M. & Reid, M., Nov 2024, In: Australasian Marketing Journal. 32, 4, p. 295-307 13 p.Research output: Contribution to a Journal (Peer & Non Peer) › Article › peer-review
Open Access14 Citations (Scopus) -
Factors Influencing Seniors’ Anxiety in Using ICT
Reid, M., Aleti, T., Figueiredo, B., Sheahan, J., Hjorth, L., Martin, D. M. & Buschgens, M., Sep 2024, In: Social Sciences. 13, 9, 496.Research output: Contribution to a Journal (Peer & Non Peer) › Article › peer-review
Open Access11 Citations (Scopus) -
Older People’s Strategies to Overcome ICT barriers in Peer Learning
Figueiredo, B., Aleti, T., Martin, D., Reid, M., Sheahan, J. & Hjorth, L., 2024, In: Behaviour and Information Technology.Research output: Contribution to a Journal (Peer & Non Peer) › Article › peer-review
-
-
Mohsen Akhondi
Malone, S. (Primary Supervisor) & Martin, D. (Co-Supervisor)
2025 → 2029Activity: Other › Postgraduates Supervised
-
-
Marketing and Public Policy Conference
Martin, D. (Speaker)
2022Activity: Talk or presentation (Unpublished) › Invited Talk
-
Consumer Product Use and Variance of Sustainability Impacts
Martin, D. (Speaker)
2019Activity: Talk or presentation (Unpublished) › Invited Talk