Diane M. Martin is an Established Professor of Marketing at the University of Galway. She has published in numerous top journals and is the co-author of the book Sustainable Marketing. Her award-winning research employs ethnographic methods in relationships between consumers, communities and culture. Her research interests are situated at the confluence of stakeholders influence on business and business influence on stakeholders where she hopes to make an impact toward a more sustainable future. Professor Martin is an American Leadership Forum Senior Fellow.