Organisation profile
Overview of our Research
We engage in research to impact positively business, society, and students. Our research environment and range of collaborative projects serve to elevate our research skills and knowledge, enabling us to contribute innovative and impactful ideas to the marketing field. This research leverages the strong industry and public sector connections the Marketing Discipline has cultivated over fifty years through multidisciplinary work with a distinctive societal impact.
We specialise in:
- Investigating emerging marketing and sales technology, and teaching the practice of marketing through experiential learning and reflective practice.
- Examining digital and social media technologies in facilitating marketing practices and achieving marketing strategies within organisations.
- Addressing global challenges related to sustainability by focusing on sustainable consumption practices, health and wellbeing, and the environment.
- Exploring innovations in complex systems arising from the intersection of society and business by applying transformational marketing principles and systems thinking methodologies.
Members of the Marketing Discipline publish their research in leading journals such as: European Journal of Marketing, Journal of Advertising Research, Journal of Business Ethics, Journal of Business Research, Marketing Theory, Journal of Marketing Management, Journal of Macromarketing, Journal of Social Marketing, Marketing Theory, Annals of Tourism Research, Journal of Travel Research, Tourism Management, British Journal of General Practice, Canadian Medical Association Journal, Personality and Individual Differences, Social Marketing Quarterly, and Studies in Higher Education.
Our academics hold editorships and serve on the editorial boards of highly-ranked academic journals, such as: Journal of Brand Management, Journal of Business Research, Marketing Theory, Journal of Macromarketing, Journal of Nonprofit & Public Sector Marketing, Journal of Product and Brand Management, Journal of Social Marketing, International Review on Public and Nonprofit Marketing, and Harvard’s Negotiation Journal.
UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. Our work contributes towards the following SDG(s):
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SDG 1 No Poverty -
SDG 3 Good Health and Well-being -
SDG 4 Quality Education -
SDG 5 Gender Equality -
SDG 6 Clean Water and Sanitation -
SDG 7 Affordable and Clean Energy -
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 10 Reduced Inequalities -
SDG 11 Sustainable Cities and Communities -
SDG 12 Responsible Consumption and Production -
SDG 13 Climate Action -
SDG 14 Life Below Water -
SDG 15 Life on Land -
SDG 16 Peace, Justice and Strong Institutions -
SDG 17 Partnerships for the Goals
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Collaborations and top research areas from the last five years
Profiles
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Rahmin Bender-Salazar
- J.E. Cairnes School of Business & Economics, Marketing - Post Doctoral Researcher
Person
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Agentic AI in Hospitality and Tourism: Opportunities, Risks, and Research Pathways
Ali, F. & Ali, L., Apr 2026, In: Journal of Travel Research.Research output: Contribution to a Journal (Peer & Non Peer) › Article › peer-review
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Operationalizing smart service experience: Guest engagement, value, memories, and behavioral intentions in hotels
Ali, F., Sener, G., Petkovic, Z., Cavusoglu, M. & Alotaibi, S., Apr 2026, In: International Journal of Hospitality Management.Research output: Contribution to a Journal (Peer & Non Peer) › Article › peer-review
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Sample size practices and guidelines in services marketing survey research
Ali, F., 10 Jan 2026, In: The Service Industries Journal.Research output: Contribution to a Journal (Peer & Non Peer) › Article › peer-review
3 Citations (Scopus)
Activities
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University of Malta
Malone, S. (Visiting researcher)
May 2026Activity: Visiting an external institution › Visiting an external academic institution
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This study explores how smartphone apps influence users' decisions about entering UK bathing waters, focusing on the Safer Seas and Rivers Service (SSRS) app, which provides real-time water quality information. The research examines digital tools and information users rely on by analysing interview transcripts and app usage data. By using social marketing and the transtheoretical model to analyse the data, a clearer picture of the factors influencing behaviour can be considered for future app changes.
Duane, S. (Speaker), Bender-Salazar, R. (Other), Leonard, A. F. (Other), Jones, M. L. (Other), Gaze, W. H. (Other), Bland, E. (Other), Hall, K. (Other) & Taylor, T. (Speaker)
6 Nov 2025Activity: Talk or presentation (Unpublished) › Oral Presentation at a National/International Refereed Conference
Prizes
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1st Place Prize Winner 1st Place Prize Winner SMEVenture Creation Category Winner (1997) Foinse: The Challenge of Marketing an Irish Language Newspaper
Torres, A. (Recipient), Sep 1997
Prize: Honorary award
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1st Place Prize Winner SMEVenture Creation Category (1999) Judy Greene Pottery: Marketing Irish Handcrafted Pottery
Torres, A. (Recipient), Sep 1999
Prize: Honorary award