We engage in research to impact positively business, society, and students. Our research environment and range of collaborative projects serve to elevate our research skills and knowledge,  enabling us to contribute innovative and impactful ideas to the marketing field. This research leverages the strong industry and public sector connections the Marketing Discipline has cultivated over fifty years through multidisciplinary work with a distinctive societal impact.

We specialise in:

• Investigating emerging marketing and sales technology, and teaching the practice of marketing through experiential learning and reflective practice.
• Examining digital and social media technologies in facilitating marketing practices and achieving marketing strategies within organisations.
• Addressing global challenges related to sustainability by focusing on sustainable consumption practices, health and wellbeing, and the environment.
• Exploring innovations in complex systems arising from the intersection of society and business by applying transformational marketing principles and systems thinking methodologies.

Members of the Marketing Discipline publish their research in leading journals such as: European Journal of Marketing, Journal of Advertising Research, Journal of Business Ethics, Journal of Business Research, Marketing Theory, Journal of Marketing Management, Journal of Macromarketing, Journal of Social Marketing, Marketing Theory, Annals of Tourism Research, Journal of Travel Research, Tourism Management, British Journal of General Practice, Canadian Medical Association Journal, Personality and Individual Differences, Social Marketing Quarterly, and Studies in Higher Education.

Our academics hold editorships and serve on the editorial boards of highly-ranked academic journals, such as: Journal of Brand Management, Journal of Business Research, Marketing Theory, Journal of Macromarketing, Journal of Nonprofit & Public Sector Marketing, Journal of Product and Brand Management, Journal of Social Marketing, International Review on Public and Nonprofit Marketing, and Harvard’s Negotiation Journal.