External Collaboration. I collaborate with industry to secure paid placements with host companies for marketing graduates undertaking the MSc Marketing Practice.� I also collaborate with online marketing practitioners and experts, in the design and delivery of an applied online marketing module for the MSc Marketing Practice programme.� The module is designed to equip marketing graduates with the applied online marketing skills required by Irish organisations today including Search Engine Optimisation, Social Media management including messaging calendars, Online advertising (Google and Facebook), Online Marketing Strategy development and delivery.